M&M Solutions & Consulting LLC, doing business as Aperian Solutions (“Aperian,” “we,” “us” or “our”), is a marketing and lead-generation company based in Texas. This Privacy Policy explains how we collect, use, share and protect personal information, and the choices you have.
The short version
- If you contact us about our services, we use your information to respond and to serve your business. We don’t sell it.
- If you asked about a local service (for example, a roofing quote) and your request reached us through our Pay-Per-Lead program, we’ll call you about your request and, once you’ve agreed to receive texts, text you too. We also sell your information to a local business that offers that service. Tier 1 and Tier 2 leads go to one business only. Tier 3 leads may go to up to three businesses.
- You’re in control. You can ask us to stop calling or texting you, stop selling your information, or delete it. See Your choices and rights.
Who this policy covers
This policy applies to:
- Website visitors and prospective clients: people who visit aperiansolutions.com or contact us about our services.
- Clients: businesses that buy our services, and their owners, employees and contacts.
- Consumers: people who asked about a service offered by local businesses and whose request reached us through our Pay-Per-Lead program, usually from one of our lead partners. Lead partners are companies that run websites, forms, ads or phone lines where people ask for quotes.
After we deliver a Consumer’s request to a Client, the Client handles it under its own privacy policy. When we run a Client’s CRM, Google Business Profile, website or ad accounts, we handle information on the Client’s behalf, as explained in Information we handle for Clients.
Information we collect
From website visitors and prospective clients
- Information you give us: your name, company name, email, phone number, website or Google Business Profile link, city or service area, the services you’re interested in, whether you agree to receive texts, and what you tell us you’re looking for help with.
- Communications: emails, texts and calls with us, and our notes about them.
- Information collected automatically: IP address, browser and device type, pages visited, the page you first landed on, the referring website, and campaign details from the link you clicked, such as UTM tags and Google or Meta click IDs. Our website keeps campaign details in your browser during your visit and sends them with any form you submit. See Cookies and similar technologies.
From clients
- Names and contact details of your owners, employees and contacts; billing details; signed agreements; and the lead criteria, service areas and preferences you set.
- Payment information, which our payment processor collects and processes. We don’t store full payment card or bank account numbers on our own systems.
- Feedback you give us about the leads we deliver, such as whether a job was booked.
About consumers in our Pay-Per-Lead program
- Contact details: name, phone number, email, and address or ZIP code.
- Your request: the service you asked about, job details, timing, property type and similar details you choose to share.
- Consent records: when and where you submitted your request, the consent language you agreed to, and technical details that show you submitted it, such as IP address, device and browser details, and a record of the form from a consent-verification service.
- Calls and messages: notes from our calls and texts with you, your answers to our questions, whether you agreed to be contacted by a business, and any opt-out requests. We don’t record calls.
- Lead details we create: the lead tier, whether your request fits a Client’s criteria, and quality scores from our automated tools.
Sources. We get Consumer information from our lead partners; from you, when we call or text you or you contact us; from Clients, for example whether a job was booked; from service providers that check phone numbers, consent records and do-not-call lists; and from publicly available sources, where the law allows.
Sensitive information. We don’t ask for sensitive information, such as health diagnoses, precise geolocation, Social Security numbers, financial account numbers, or information about race, ethnicity, religion, immigration status, sexual orientation, or genetic or biometric data. Please don’t include it in a request. We don’t sell sensitive information without your consent.
How we use information
- To respond to inquiries and provide the lead quotes, local SEO audits and growth blueprints you request.
- To provide our services, including delivering leads and managing CRMs, Google Business Profiles, websites and ad campaigns.
- In our Pay-Per-Lead program, to verify and qualify requests; call Consumers about the request they made and, once they’ve consented to texts, text them about it; ask whether they agree to be contacted by a business; match requests with Clients; and deliver them.
- To bill Clients and manage accounts.
- To send service messages and, with consent where the law requires it, marketing messages about our services.
- To understand how our website and advertising perform and to improve our services.
- To keep our services secure and to prevent spam and fraud.
- To comply with the law, including keeping consent and do-not-call records, and to enforce our agreements.
Automated tools. We use automated tools, including artificial-intelligence tools, to help find, organize, score and route requests and to help with our communications. We don’t use them to make decisions that have legal or similarly significant effects on you, such as decisions about credit, housing, insurance, employment or access to essential goods and services.
How we share and sell information
Consumer requests are sold to local businesses
In our Pay-Per-Lead program, we sell Consumer information to Clients. Clients are local businesses that offer the service the Consumer asked about. Some state privacy laws call this a “sale” of personal information.
- Tier 1 and Tier 2 leads are sold to one Client only, after you tell us on a call that you’d like to hear from a business about your request.
- Tier 3 leads are requests we haven’t contacted or verified. They may be sold to up to three Clients, so up to three businesses may contact you.
We share your contact details, your request, and the consent records a Client needs to show that you asked to be contacted.
Other sharing
- Service providers that help us run our business, such as website hosting (Vercel); CRM, phone and messaging (HighLevel and its phone carriers); email; payment processing; analytics; consent verification; do-not-call list checks; and AI services. They may use personal information only to provide services to us.
- Lead partners, to confirm, reconcile and pay for the requests they send us, and to verify consent.
- Advertising and analytics partners, such as Google and Meta, when you use our website or interact with our ads. See Cookies and similar technologies.
- Professional advisers, such as lawyers and accountants.
- For legal and safety reasons: to comply with the law, legal process or government requests, and to protect rights, safety and property.
- In a business transfer, such as a merger, financing, acquisition or sale of assets, subject to this policy.
- With your consent or at your direction.
We don’t sell personal information about website visitors, prospective clients or Clients, and we don’t sell information about anyone we know is under 18.
Information we handle for Clients
When we manage a Client’s CRM, Google Business Profile, website or advertising, we handle information about the Client’s own customers and prospects on the Client’s behalf and under its instructions. The Client decides how that information is used and is responsible for giving its customers any required notices and getting any required consents, including for calls and texts. We use that information only to provide services to the Client, and we don’t sell it. If you’re a customer of one of our Clients, please contact that business with privacy questions, and we’ll help it respond.
Your choices and rights
Stop calls, texts and emails
- Texts: reply STOP to any text from us. Reply HELP for help.
- Calls: tell the person you’re speaking with, or call or email us, and we’ll add your number to our internal do-not-call list.
- Emails: use the unsubscribe link in any marketing email, or email us.
We honor opt-out requests promptly, and no later than the law requires (currently 10 business days). Opting out of our messages doesn’t stop a business that already received your request from contacting you. Tell that business directly, or ask us which businesses received your request and we’ll tell you.
Privacy rights
Wherever you live, you can ask us to:
- confirm whether we process your personal information, and give you access to it;
- correct inaccurate information;
- delete your information;
- give you a copy of the information you provided to us, in a portable format;
- stop selling your information and stop using it for targeted advertising; and
- tell you which businesses received your Pay-Per-Lead request.
To make a request, email info@aperiansolutions.com with “Privacy request” in the subject line, or call (979) 353-2533. Tell us the phone number or email address we would have on file so we can find your records. We verify requests by matching them to information we already have, and we may ask for more details if we need them. You can use an authorized agent; we may ask the agent for proof that you authorized them.
We respond within 45 days. If we need more time, we’ll tell you, and we may take up to 45 more days when reasonably necessary. We don’t charge for requests unless they’re excessive or repeated, and we won’t treat you differently for making one.
When we delete your information, we keep a minimal record, such as your phone number and the date of your request, so we can keep honoring your opt-out and do-not-contact choices. We may also keep information the law requires or allows us to keep. Deletion doesn’t reach copies a Client already received, so please contact that Client directly.
Appeals. If we decline your request, you can appeal by replying to our decision with “Appeal” in the subject line. We’ll respond within 60 days and explain our decision. If you’re not satisfied, you can contact your state attorney general. Texas residents can file a complaint with the Texas Attorney General.
SMS terms
Aperian Solutions text messages for businesses
If you check the text-message box on our website, or otherwise agree to receive texts from us, you agree to receive recurring text messages from Aperian Solutions about your inquiry, appointments, account and our services. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time and HELP for help. Consent to receive texts is not a condition of any purchase. Carriers are not liable for delayed or undelivered messages.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent collected for this program will not be shared with any third parties, except service providers that help us deliver messages.
Texts to consumers about a service request
If you’re a Consumer in our Pay-Per-Lead program, we call you about your request. Once you’ve given written consent to receive texts from us, such as the consent you agreed to when you submitted your request, we also text you at the number you gave. Our texts are only about your request, for example to set up a call, confirm details, follow up, or ask whether a business may contact you. Message frequency varies. Message and data rates may apply. Reply STOP to opt out and HELP for help. Your consent to receive texts from us applies only to us and doesn’t give any other business permission to text you. When you agree that a business may contact you, we share your contact details and a record of that agreement with that business, as described in How we share and sell information.
Cookies and similar technologies
Our website uses your browser’s storage to remember campaign details, such as UTM tags and ad click IDs, during your visit so we know which ad or link brought you to us. We may also use cookies, pixels and similar tools from analytics and advertising partners, such as Google and Meta, to measure website traffic and ad results and to show our ads to people who have visited our website. These partners may collect information about your activity on our website and other websites over time.
We use Microsoft Clarity to understand how visitors use our website. Clarity captures how you interact with our pages, such as clicks, scrolling and mouse movements, and shows it to us as usage statistics, heatmaps and session replays, which we use to improve our website and services. Clarity uses cookies and similar technologies. Microsoft collects personal information about your visit through Clarity, such as device and browser details and how you use our pages, and may use it for its own purposes, including to provide Microsoft Advertising. To learn more, see the Microsoft Privacy Statement. If your browser sends a Global Privacy Control signal, our website doesn’t load Clarity.
You can block or delete cookies in your browser settings, and you can adjust your ad settings with Google and Meta. If your browser sends a Global Privacy Control signal, we treat it as a request to opt out of sale and targeted advertising for that browser. Our website doesn’t respond to “Do Not Track” signals.
How long we keep information
- Consumer requests, consent records, and call and message records: as long as we need them for the purposes in this policy, and at least five years after our last contact with you, so we can show consent and respond to legal claims.
- Do-not-call and opt-out records: at least five years, and as long as we need them to honor your request.
- Client and billing records: for the length of our relationship and up to seven years afterward, for tax, accounting and legal purposes.
- Website inquiries that don’t lead to a client relationship: up to three years after our last contact.
How we protect information
We use reasonable administrative, technical and physical safeguards designed to protect personal information. These include access controls, limiting access to people who need it, and requiring our service providers to protect it. No method of transmission or storage is completely secure. If a security breach affects your personal information, we’ll notify you and others as the law requires.
Children
Our website and services are for adults and businesses. We don’t knowingly collect personal information from anyone under 18. If you believe a child has given us personal information, contact us and we’ll delete it.
Other websites and platforms
Our website and messages may link to other websites and platforms, such as Google, Meta and Client websites. Their own privacy policies govern how they handle your information.
Changes to this policy
We may update this policy. We’ll post the new version on this page and change the “Last updated” date. If we make a material change, we’ll post a notice on this page before it takes effect and, for Clients, send it by email.
Contact us
M&M Solutions & Consulting LLC, doing business as Aperian Solutions
Texas, USA
Email: info@aperiansolutions.com
Phone: (979) 353-2533